Now more than ever, news outlets have a colossal amount of power. The infographic below was produced from the results of a study commissioned by tech blog Addictivetips intended to reveal the companies and CEOs who control the bulk of today’s news, primarily in three primarily English-language based countries/regions: The US, UK and Australia.Ģ4 Companies that own the news Worldwide – click for larger version SOURCE: Here are part of the findings reflected in the infographic, as reported to VizWorld by AddictiveTips: Is it “Fake news”? It might take looking at more than one source or outlet from different owners to fully understand where that leadership is driving the content and the coverage. It always should be considered if there are political, economic or social agendas that drive both WHAT is fit to publish and HOW (with what bias or purpose) the information and knowledge is told. We expect more visual social networks in the next few months, and if they’re savvy, they should be luring women more than anyone else.While news and journalism are being transformed through social media news gathering and reporting, data visualizations based on big data and analytics, and consuming habits that seem to run hot and cold between long, text-based content and highly stylized storytelling video, it is important to consider the source outlets (other than individual user-generated content). ![]() women use this network for men, it’s only 8%. While women dominate these three sites, it’s Pinterest that showcases to what extent women crave for visually oriented social sharing: 33% of online U.S. ![]() Instagram, Tumblr, and Pinterest are the three fastest growing social networks today, earning ten million new users each in just a year. Second, women are setting the trend towards the visual web. When industry watchers say mobile is the future of social media, they might as well mean women are its future. women access their social accounts via smartphones, while 32% of the same group use tablets to check their social sites.įor men it’s 43% and 20%, respectively. In the Pew and Burst Media studies, 46% of online U.S. A recent Business Insider report said that 60% of social media time is spent in smartphones and tablets. Most tellingly, two trends illustrate how women are setting the pace in social media.įirst, they are driving the migration of social media access from desktop to mobile. Women drive the trend towards visually oriented social sites such as Instagram, Tumblr, and Pinterest, which are the three fastest growing social media networks today.More women use smartphones and tablets to access social media.58% of those who consume news in social media are women.women access deals compared to just 36% of online U.S. Women interact with brands more often: 55% of online U.S.women check their social sites several times in a day versus 26% of online U.S. Women use social media more often daily: 30% of online U.S.There are more women in top social sites: Facebook, Twitter, Tumblr, Instagram, and Pinterest. ![]() These “areas of dominance” establish women as a key demographic unit in social media (and the Internet by extension) that brand marketers and content providers will do well to heed. Pulling out data from Pew, Nielsen, and Burst Media independent social media survey in 2013, an infographic published by presents a quick review how women rule social media today in six significant areas. Several key studies on social media revealed an insight that we’ve long suspected: women dominate this territory.īut it’s not just in numbers, especially in the top social networks women set the pace in social media in many other ways.
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